Thursday May 02, 2024

How to Build a Strong Brand Identity | Return on Podcast

In this episode of Return on Podcast, host Tyler Jefcoat welcomes Ben Leonard, the co-founder of eCom Brokers and author of "Quit Stalling and Build Your Brand." Dive deep into the complexities of e-commerce brand building as Ben shares his path from overcoming personal challenges to becoming a successful brand creator. Discover why creating a brand is far superior to simply selling products, and how establishing a clear mission can significantly increase the value of your business. Whether you're a seasoned e-commerce entrepreneur or just getting started, this episode provides valuable insights into pivoting product development, establishing profitability from the start, and leveraging personal experiences to forge a strong brand identity. Join Tyler and Ben for a discussion that covers not only the strategic aspects of brand building, but also the operational tactics that can make or break your e-commerce business.

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