Return on Podcast

Riches in Niches - Return on Podcast Ep. 22 with Michael Elliott

In this episode of Return on Podcast, Tyler and Michael Elliott talk about the power of niching down, the pressure to be an expert, and the nostalgia of baseball cards.
Michael Elliott is a CPA licensed in the State of Ohio. He has a long career in public accounting serving small and medium sized companies all over the US. Four years ago, he and his wife started a niche accounting firm serving campgrounds and RV parks across the US. His firm is completely remote, and he and his team are known to regularly travel and visit campgrounds and RV parks. Michael is known in the industry as the Campground CPA and has spent time attending and speaking at tradeshows for industry. Michael and his wife Kristen have 3 small children and love living in Southwest Florida!
Michael's contact links: LinkedInCamp and Park Accounting
Also mentioned in this episode: The Long Tail- Chris AndersonBuilding a StoryBrand - Donald MillerTraction - Gino Wickman PickFu
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Inventory-minded Marketing and Killing Your Darlings - Return on Podcast Ep. 21 with Chelsea Cohen

In this episode of Return on Podcast, Tyler and Chelsea Cohen talk inventory impact on marketing strategy, when to invest in an inventory management software, and the satisfaction of chopping vegetables.
Chelsea Cohen is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.
Chelsea's contact links: SoStockedLinkedInSoStocked Facebook
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

”Don’t forget about Canada!” - Return on Podcast Ep. 20 with Kevin Sanderson

In this episode of Return on Podcast, Tyler and Kevin Sanderson talk about expanding to the international marketplace, the complexities of European taxes, and passionate football fans.
Kevin Sanderson helps Amazon and e-commerce sellers build an international empire that they can be proud of, and he is also the host of the Maximizing Ecommerce podcast and YouTube channel.
Kevin's contact links: Kevin's EmailMaximizing ECommerce PodcastBrand Mastery Summit
Also mentioned in this episode: Tyler's Maximizing ECommerce episodeInternationalchecklist.com The Lean Startup - Eric ReisAtomic Habits - James Clear
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Conversion Over Convincing - Return on Podcast Ep. 19 with Kate DiLeo

In this episode of Return on Podcast, Tyler and Kate DiLeo talk brand messaging, relaxation via scuba diving, and the value of a niche.
Kate DiLeo is a brand architect whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 organizations across 20+ sectors, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy.
Kate's Contact Links WebsiteLinkedInMuting the Megaphone: Stop Telling Stories and Start Having Conversations
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

The Future of Amazon Ads - Return on Podcast Ep. 18 with Ritu Java

In this episode of Return on Podcast, Tyler and Ritu Java discuss changes to Amazon PPC, how to take advantage of DSP spending, and why intermittent fasting is best as a daily habit.
Ritu Java is the co-founder of PPC Ninja, offering Amazon PPC software and services to sellers and advertisers. An accidental digital nomad, she has now lived and worked in 4 countries, including her birthplace – India, Japan, the United States, and Canada. Other fun facts about Ritu – She is a podcast junkie, soccer mom, jewelry designer, and fluent Japanese speaker.
Ritu's contact links: LinkedIn PPC Ninja
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Using Data to Stay Competitive - Return on Podcast Ep. 17 with Parag Mamnani

In this episode of Return on Podcast, Tyler and Parag Mamanani talk diversifying, overcoming pandemic whiplash, and the power of meditation.
Parag's passion for technology comes from hands-on experience in design, development, and marketing of business software. He has led cross-functional teams to deliver software solutions for thousands of e-commerce companies. Parag's e-commerce expertise, innate leadership skills, and scary-smart business savvy drive Webgility's growth. He loves numbers and gets the same rush from looking at a spreadsheet as he does from finding the perfect hot sauce pairing for his lunch.
Parag's Contact LinksLinkedInWebgility
Also mentioned in this episode:Amp It Up - Frank SlootmanLessons of History - Will Durant
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

The Power of Social Proof - Return on Podcast Ep. 16 with Justin Willhite

In this episode of Return on Podcast, Tyler and Justin Willhite talk user generated content, understanding customer interests, and the power of positive thinking.
Justin Willhite has been creating video content for over 7 years. From live streaming to short video content to long-form product reviews, he has learned how to communicate with consumers to help them find the right products to fit their needs. He has taken what he's learned during his years of growth on YouTube and turned that into focused Amazon shoppable videos to help convert e-commerce storefront visitors to paying customers.
Justin's Contact Links:ConsumerQuestJustin's LinkedIn
Also mentioned in this episode:Legendary - Tommy Breedlove
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Meditation, Manifestation, and Mentorship - Return on Podcast Ep. 15 with Eric Castellano

In this episode of Return on Podcast, Tyler Jefcoat and Eric Castellano talk sales velocity, mentorship, and jumping into business headfirst.
Eric Castellano is the CEO of Amazoznlit a top 50 Amazon business in the US and world renowned Amazon Wholesale consulting company that continues to help thousands of Amazon business owners grow their wholesale business quickly and efficiently.
Eric's Amazon Wholesale mentoring and training program EsellerRI was created by leveraging his 8 years of experience operating his own wholesale business that now ships over 3 Million orders through FBA annually. His systems focused approach allows Amazon wholesale businesses at all levels to grow sales while focusing on the bottom line all while building out internal and external teams and SOPs.
Eric's Contact Links: @Amazon_Lit on Instagram ESellerRI
Also mentioned in this episode: Professional Failure - Justin Skinner
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Thinking Like a Consumer - Return on Podcast Ep. 14 with Tyler Ornstein

In this episode of Return on Podcast, Tyler Jefcoat and Tyler Ornstein discuss consumer mindset, auditing your personal relationships, and why billionaires like chess.
Started in 2003 Tylers Coffee is The World’s First and Only Acid-Free Coffee, USDA Certified Organic and was founded out of necessity after Tyler’s father was told by his physician that he could no longer drink coffee. After developing the Z-Roasting Process and perfecting each batch, a 14-year-old Tyler went door-to-door on his bicycle selling Tylers Coffee.
Tylers Coffee has since seen a tremendous amount of growth. In 2020-2021 Tyler was featured twice in Forbes online, launched his own book, and was featured in USA Today. Tylers Coffee can now be found in thousands of stores across the country and worldwide including Sprouts, Natural Grocers, Hy-Vee, and mom and pops across the country.
Tyler's contact links LinkedInTyler’s CoffeeTyler's Newsweek Op Ed
Also mentioned in this episode: Atomic Habits - James Clear Grit - Angela Duckworth
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

The Blue Water of Walmart’s Marketplace - Return on Podcast Bonus Ep. 2 with Ryan King

In this episode of Return on Podcast, Tyler and Ryan King discuss competitor research, minimizing distractions, and what makes a good Walmart product.
Ryan is an experienced International Director with a demonstrated history of working in the non-profit organization management and e-commerce industries. A graduate of Texas A&M University, he is skilled in Nonprofit Organizations, Volunteer Management, Team Building, Public Speaking, International Relations, and Brand Management. He is one of the founders of BlueRyse, a turnkey agency for sellers looking to add Walmart's Marketplace to their sales portfolio.
Ryan's Contact Links: LinkedInhttps://blueryse.com/
Also mentioned in this episode: Deep Work - Cal Newport Stolen Focus - Johann Hari The E-Myth Revisited - Michael E. Gerber
Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.